MODULE 7 · INSTAGRAM

Give people a reason to visit your shop.

A live shop needs traffic. Use useful, entertaining content to introduce products without turning your page into nonstop ads.

← Academy roadmapComplete in order

1. Prepare the profile

Use a recognizable profile image, a clear description of who the page helps, and a simple call to action. Add your Mini Shop as the main profile link.

2. Turn Product Packs into posts

Open a Product Pack in Queue and copy the Instagram caption. Personalize the opening hook, verify all claims, and keep the message focused on the customer problem.

3. Create short-form video

Use the product problem, benefit, or use case as the opening hook. Keep the video entertaining and educational. Direct viewers to the Mini Shop link in your profile.

4. Use Stories

Share product demonstrations, polls, questions, comparisons, and reminders that the full collection is linked in your profile.

5. Build consistency

Start with a schedule you can maintain. A dependable stream of useful posts is stronger than a burst of content followed by silence.

TRY IT IN EVERCORE

Mission: Publish your first traffic campaign

  1. 1

    Add your live Mini Shop link to your Instagram profile.

  2. 2

    Choose one live product.

  3. 3

    Open its Product Pack in Queue.

  4. 4

    Create one Instagram post or Reel from the generated content.

  5. 5

    Add an accurate caption and relevant hashtags.

  6. 6

    Publish the content.

  7. 7

    Create one Story directing viewers to the profile link.

Success looks like this

Your shop is live and has its first active source of customer traffic.